Why Vince?

Most advisors will listen, nod, and give you a framework. I just can't do that. When I step into a business, my brain instantly starts pulling apart how the customer actually experiences you, how your marketing positions you, and how your tech and ops either support that or quietly sabotage it. I don’t know how to switch that off. That obsession with how the whole machine fits together is exactly why my clients bring me in.
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I start with the question: What would this look like if your best customer wrote the playbook?


My obsession:

  • Putting the customer’s journey at the beginning of every process—from sales to onboarding to delivery.

  • Banning phrases like “That’s too hard” and “We can’t do that”.

  • Rebuilding touchpoints and operations to make the experience unavoidable.


Why it matters in 2026 and beyond: The death of the middle is coming.

Business will either be:

  • A commodity competing on price,

  • A luxury/status brand, or

  • So differentiated that your category and price become your choice.


I believe that if you're obsessed with the customer, you'll naturally fall into that third, future-proof bucket.